PCCW Solutions has been named as B2B Digital Reach Winner of Digital Marketing Awards Asia 2017, jointly hosted by Forrester and CMO Innovation. The Awards recognize excellence in the effective use of social technologies to drive business success. The winners were determined by the judging panel, which consists of analysts from Forrester and editors from CMO Innovation, focused on how marketers use digital marketing at each stage of the customer life cycle. The award was conferred on PCCW Solutions for its outstanding digital marketing campaign "The Future World of Internet of Things" on LinkedIn.
"Digital marketers today are under pressure to not only deliver impressions and clickthrough rates, but also to create real business value," said Forrester Senior Analyst Xiaofeng Wang. "The winners of the Digital Marketing Awards Asia 2017 used digital reach marketing to create discovery and awareness among customers. Put simply, they used digital tools and channels to successfully support all the different parts of their marketing plans."
"This award recognizes our best work in digital marketing programs to generate brand visibility, not only in Hong Kong but across Asia Pacific region. PCCW Solutions is leading the industry’s B2B digital marketing strategies in Asia with insightful thought leadership content, as well as technical execution expertise to outperform the industry peers," said Ramez Younan, Managing Director of PCCW Solutions.
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