From big data to big value, PCCW Solutions enables businesses to turn data into actionable insights through Infinitum™ analytics platform. Using advanced algorithms and AI-enabled techniques to analyze the integrated data, our real-time analytics tools and intelligent systems empower businesses to make more precise predictions and smarter business decisions.
RFM (recency, frequency, monetary) and Market Basket Analysis (MBA)
RFM (recency, frequency, monetary) analysis enables businesses to determine quantitatively which customers are the high value customers by examining how recently a customer has purchased (recency), how often they purchase (frequency), and how much the customer spends (monetary).
Market Basket Analysis is a modeling technique based upon the theory that if customers buy a certain group of items, they are likely to buy another group of items, enabling businesses to cross sell products to drive sales
- Enable businesses to identify and engage the high value customers better to drive sales
- Increase marketing effectiveness by turning data into predictions and generate recommendations
By unlocking the values of customer from analyzing their profile, buying behavior, consumer comment and preference – with capability of technologies, enterprises are able to define the customer strategies handily, deliver personalized and instant message to engage the customers as well as bring them interaction experiences.
- Develop targeted campaigns and offerings across multiple sales channels
- Enhance customer engagement by right channels and personalized content
- Boost effectiveness of campaigns and financial return
- Increase customer satisfaction by understanding customer sentiment
- Consultancy service and full integration with other analytics solutions
Big Data Analytics and Discovery Services
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