Analytics

Overview

From big data to big value, PCCW Solutions enables businesses to turn data into actionable insights through Infinitum™ analytics platform. Using advanced algorithms and AI-enabled techniques to analyze the integrated data, our real-time analytics tools and intelligent systems empower businesses to make more precise predictions and smarter business decisions.

RFM (recency, frequency, monetary) and Market Basket Analysis (MBA)

RFM (recency, frequency, monetary) analysis enables businesses to determine quantitatively which customers are the high value customers by examining how recently a customer has purchased (recency), how often they purchase (frequency), and how much the customer spends (monetary).

Market Basket Analysis is a modeling technique based upon the theory that if customers buy a certain group of items, they are likely to buy another group of items, enabling businesses to cross sell products to drive sales

Value proposition

  • Enable businesses to identify and engage the high value customers better to drive sales
  • Increase marketing effectiveness by turning data into predictions and generate recommendations

Customer Analytics

By unlocking the values of customer from analyzing their profile, buying behavior, consumer comment and preference – with capability of technologies, enterprises are able to define the customer strategies handily, deliver personalized and instant message to engage the customers as well as bring them interaction experiences.

Value proposition

  • Develop targeted campaigns and offerings across multiple sales channels
  • Enhance customer engagement by right channels and personalized content
  • Boost effectiveness of campaigns and financial return
  • Increase customer satisfaction by understanding customer sentiment
  • Consultancy service and full integration with other analytics solutions
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Social Media Analytics

Social media analytics, also known as social listening or social media monitoring, is a methodology to acquire and analyze the social dialogues of a brand, its services and its competitors. With this capability, companies can incorporate the true voice of their customers in all their existing initiatives and strategies via diagnosing the customers’ opinions and even sentiment polarity. Through making improvements in all customer touch points, such as brand marketing and customer care, customer satisfaction can be enhanced.

Value proposition

  • Convert social dialogues into useful insights
  • Comprehend the voice of customer and interactions
  • Identify any potential risk and damage to the brands
  • Deploy on premise or world-class Infinitum™ cloud platform
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Solutions Highlights

Big Data Analytics and Discovery Services

Big data analytics is about exploration and discovery to improve data-driven decision making. A large part of big data ...

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Video Analytics

In the era of growth of big data, the rapidly expanding IoT adoption and demand for real-time analytics ...

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Smart Contract

Enabled by blockchain, or distributed ledgers, Smart Contract adoption leads to reduced risks...

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