Retail, Manufacturing and Logistics

AllRightsReserved: Grows Online Sales with New eCommerce Platform

Company profile

AllRightsReserved (ARR) is a Hong Kong based creative studio established in 2003, focusing on creative ideas, design, publishing and event management.

Challenges

ARR has also been running product selling business online, and will launch individual eCommerce website when selling products of particular themes. ARR has been adopting monthly-subscribed eCommerce platforms which support features of product category, membership management, promotion management, status enquiry tracking, online payment, and linking to social media channels, however the platforms were unstable in terms of operation and unable to trace customer related information for getting insights.

Solutions

PCCW Solutions was selected by ARR to build a new eCommerce platform with high performance, providing end-to-end support from system design, platform development, system integration to consulting and training services. In addition to the enhanced performance, the new eCommerce platform offers a series of functions:

  • Site management
  • Search engine optimization
  • Marketing, promotions and conversion tools
  • Catalog management
  • Catalog and product browsing
  • Checkout, payment and shipping
  • Order management
  • Customer accounts
  • Web analytics and reporting
  • Dashboard

Value created

Within one month after the new platform launch, the revenue generated by the online sales of Doraemon products has reached approximately HK$ 2 million. The new eCommerce platform can handle 30,000 page views per hour at maximum and can easily cater ARR’s future business needs:

  • High flexibility and fast deployment
    additional website can be designed and built within a short period of time by using the provided templates of eCommerce platform, speeding up the product time-to-market.
  • High customizability
    the eCommerce platform is designed on module basis, which can easily be plugged in and modified with other modules such as Customer Relationship Management (CRM), loyalty program and analytics capabilities.
  • High scalability
    cloud hosting service and capability enable easy and quick system upgrade to deal with increasing transaction volume in future.

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