Hospitality

Morning Star’s All-in-one Mobile Apps Enhances Customer Experience

Background

Established in 1972, Morning Star Travel Service Limited (Morning Star Travel) is one of the leading travel agencies in Hong Kong, with 15 branches in Hong Kong, Macau and Shanghai to provide hundreds of outbound tours, F.I.T. (Free Individual Travel) and cruise packages. Morning Star Travel has continuously received numerous industry awards, such as “The Most Popular Korea Tour Award by Weekend Weekly” for 8 times, “Greater China Super Brands Award 2012 by East Week Magazine”, and the Travel Agency Gold Award 2013-2014 by U Travel.com.hk.

Challenges

To sustain its leading market position and deal with increasing competition, Morning Star Travel was in need of support for mobile platform development to extend its outreach to mobile device users, in addition to providing services via its existing website (www.mst.com.hk).

Solutions

With rich experience in professional project management service, as well as expertise in enterprise solutions and mobile applications development, PCCW Solutions was selected by Morning Star Travel to support its mobile solution development; wide ranging services provided include consulting, system integration, customization, CRM, project management and demonstration.

Value created

The user-friendly interface makes it easy and convenient to use. It is available for download in the iTunes App Store and Android Play Store. This mobile app supports various functions, enabling the users to access a series of travel information and grasp the latest promotion offers at their fingertips.

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