Riding on the successful implementation of the Next Generation Digital Licensing Platform for the Securities and Futures Commission (SFC), PCCW Solutions extended its service scope to help SFC to drive digital adoption through Regen8, its full-service digital marketing agency. Regen8 worked closely with SFC Licensing Team to leverage webinars and creative video content to educate different stakeholders including licensees and brokers to complete the entire licensing application processes electronically.
During the soft launch of the platform, Regen8 helped SFC to conduct a series of webinars by providing end-to-end services, including video shooting and editing, webinar hosting, multimedia design and social media promotion. With more than 1,500 attendees participating in the webinars, SFC was able to introduce the new features and address the commonly asked questions among the participants.
In the full launch, Regen8 assisted SFC to produce a creative storytelling video within a short production lead time. We provided comprehensive services such as idea creation, talent selection, graphic design, and video shooting and editing. Using a compelling and interesting video, SFC has successfully launched the platform and highlighted the user-friendliness and convenience to drive the digital adoption.