Embracing digital technologies such as interactive displays and other audio and visual enhancements, including mood enhancing technologies not only boost attendance, but also create an immersive experience for customers. Casino operators can also leverage the power of big data and advanced analytics to better understand gamers’ preferences, so as to understand patron experiences and merge them into the digital world with a bigger picture.
Hotel operators are continuously looking for ways to generate a frictionless omni-channel experience for their guests from check-in, in-room to check-out. IDC predicts that by 2020, digitised hoteliers will have implemented guest experience platforms supported by cognitive capabilities to provide a 360-degree customer engagement, therefore increasing customer loyalty by 20%.
Cultural institutions are embracing the power of digital technologies such as Virtual Reality (VR), Augmented Reality (AR), digital projection systems and interactive displays to aid learning and provide vivid visuals, creating a more vibrant and engaging experience.
There is increasing demand for new attractions to be multifaceted – embracing new technologies to offer unique and often personalised experiences. Theme and amusement parks can take advantage of simulated technologies to create digitally-based themes, add value to their attractions and heighten visitors’ experience.