Optimise Video Posts Performance with New Split Test Tool

Video creators, publishers and marketers have to formulate various creative ideas when creating and posting video content on Facebook. Content testing is essential in digital marketing as success metrics to define performance, engagement and conversion.

To help optimise posts performance and gain better insights on their communities, Facebook has rolled out a new tool in Creator Studio to create A/B organic video testing without placing any ads. Organic Video Post Testing allows you to test 2 to 4 variations of a non-ad video post. Then, you can choose different test durations to share the video posts with a sample of your audiences to track the most engaging one.

Suggested testing variables:

• Aspect ratios
• Video title
• Length of descriptions
• Use of emojis
• Thumbnails

When finished testing, you will see figures such as the number of people reached, views of videos with different durations, link clicks, share, comments and reactions. The result concludes the best creative decisions and Facebook will automatically publish the winning post to your full audiences.

By making use of Facebook Organic Video Post Testing tool, marketers can make necessary adjustments from time to time to maximise their returns.

If you want to know more, contact Regen8 for details.