New technologies and new ways to connect with consumers are transforming the retail industry. According to a recent survey, 87% of shoppers prefer to shop in stores with touchless or robust self-checkout options.i To compete effectively, retailers and shopping malls need to embrace smart mall technologies to attract digital-savvy consumers while enhancing consumer journey and elevating the shopping experience.
Incorporating Customer-centric Intelligence to Disrupt Shopping Experience
An integrated smart mall platform can create a new level of customer engagement and business opportunities. Leveraging AI, IoT-enabled devices and LoRaWAN connectivity, the integrated all-in-one mobile app offers innovative services including on-premises facilities booking, self-service free parking redemption, real-time indication of washroom location and occupancies, etc.
Shopping mall operators can also build a new ecosystem to transform their loyalty programmes, enabling consumers to earn, redeem and transfer the loyalty points on a common platform while offering more attractive redemptions options through the growing merchant ecosystem.
Improving Customer Satisfaction for Sustainable Business Growth
By digitising customer services, smart malls elevate innovation and sustainability, delivering a smarter and more personalised shopping experience. Customers can easily browse facility information in real-time and enjoy an array of self-service, increasing customer convenience and mall's facilities usability. In addition, real-time data visualisation enables mall operators to utilise customers' traffic patterns to create targeted promotional campaigns and more effective staff deployment.
Watch the video to learn how shopping malls elevate shopping experience with smart mall technologies.
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Learn how The LOHAS Mall delivers personalised experience with integrated smart mall platform
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