Stand Out on Social Media with Effective Content Strategies

Jun 8, 2021

Luzviminda Daracan
Research Officer
PCCW Solutions

Maintaining active social media presence has become indispensable for today’s businesses, driving customer engagement, brand awareness and sales conversions to power business growth. Effective content strategies can help capture and retain target audience, growing and engaging your online community to make your brand stand out on social media.

Drive engagements through cohesive designs

Visual content design is more important than you think. It helps to make your content more visually compelling and ensures you make a good impression on social media. Consistency across each platform enables your brand to be easily recognisable, involving fonts, graphics, tone of voice and even choice of colours.

  • Theme & Style
    Social media pages are more likely to draw followers and engagements by creating a brand aesthetic. Businesses can conform to a common theme and style with a defined colour palette for all visual posts to make the page more recognisable and appealing. This does not only create a distinct look and feel but also reflects a powerful impact on brand experience.
  • Images & Videos
    Telling the brand story with compelling images and videos grabs social media user attention much faster than just plain texts. Videos generate 80% more conversions i and posts with images drive 2.3 times more engagements than those without images ii.

Valuable content in the right format for specific targets

Businesses have to get good understanding of what their customers value by identifying their pain points and business needs. The content on social media should be designed according to your target buyers - consumers or enterprises, and to be adapted for different platforms and different audiences. While most B2B companies use social media as top-of-the-funnel marketing channel, specifically for promotion and awareness, B2C companies benefit far beyond increasing sales.

B2B Company

  • Thought Leadership
    Thought leadership is one of the most powerful ways to boost brand awareness, showcase expertise and build market leadership. B2B companies can create original content constantly to engage and educate followers, such as blogging regularly on the industry’s hottest topics by subject experts.
  • Case Studies
    B2B companies can facilitate buyers to make decisions by promoting clients success as proof-points of industry recognition. It is a good way to constantly promulgate success stories to demonstrate capabilities and credibility to create value for clients.
  • Webinar Series
    As a powerful B2B tool that can capture, engage and nurture prospects and customers, webinars can effectively generate new leads and revenue. The subject matter of the webinar needs to focus on key challenges your audience regularly face while providing solutions. An effective content strategy is needed to deliver value across all customer touchpoints before and after the event.

B2C Company

  • User-generated contents
    Reviews and ratings, photos of customers using a product, and video contents from customers sharing their experiences increase business’ credibility and bring the brand promise into perspective. Encouraging followers to post with the brand hashtag will trigger engagement and expand content reach.
  • Gamification
    Gamification provides dynamic and entertaining solutions and elements to be integrated into your website, apps or email campaigns to enhance user experience. Giveaway contests and reward programmes let you benefit from the viral nature of social media platforms, with user participation through like, share and comment. Likewise, brand-based AR filters give audiences a fun way to engage, allowing immense organic reach and brand visibility.

    Facebook and Instagram AR filter developed by Regen8.

Partnership with digital marketing experts

Social media has opened numerous opportunities to businesses including traffic, clicks and conversions. To reap its benefits, social media marketers should constantly look for innovative ways to set the business apart. Strong social media presence requires quality content promoting brand values and unique selling proposition, combining with creatives and sophisticated design skills. Partnering with an experienced digital marketing team helps you implement a solid social media marketing strategy and put you way ahead of your competitors.

With full support from PCCW Group, Regen8 is a unique digital marketing agency offering one-stop digital marketing solutions and strategies to clients. Learn more about Regen8: