PCCW Solutions grows digital commerce offerings by teaming up with hybris

Jun 16, 2015

hybris' Customer Engagement and Commerce (CEC) Solutions help address the need to transform customer experience in digital economy

PCCW (SEHK: 0008) – HONG KONG, June 16, 2015 – PCCW Solutions, the IT services flagship of PCCW Limited, and hybris software, an SAP company, have expanded their collaboration to grow and enhance the commerce solutions catered for enterprises in Hong Kong and mainland China. The collaboration targets to redefine the way enterprises manage their customer relationships and deploy next-generation commerce and marketing solutions in the cloud or on-premise.

PCCW Solutions, a key SAP business partner, is now broadening its offerings with hybris' commerce and marketing solutions, which enable enterprises to provide consistent and contextual engagement with customers across touch-points and channels.

The need for enterprise solutions that simplify engagement with customers and create a holistic customer view across marketing, commerce, sales, and service interactions has been growing quickly. Customers are digitally connected, socially networked, and better informed than ever before. Enterprises need to be data-driven at their core and deploy business tools that deliver real-time insights to help them attract, retain, and delight the customers on every channel and device. One of the key components of hybris' CEC solutions is its marketing feature, which unifies a company's customer data into one centralized hub and allows the company to unleash the power of truly contextual marketing for the first time.

"Today more and more people buy products online through websites as well as online marketplaces using mobile devices and PCs," said Mr. Wing Lee, Senior Vice President of PCCW Solutions. "Enterprises need a balanced, omni-channel strategy that provides end-users with a consistent, personalized purchasing experience. PCCW Solutions sees growing demand from enterprises for solutions like hybris' Customer Engagement and Commerce solutions, which enable them to achieve a superior customer experience."

"PCCW Solutions has been a key partner for SAP in Hong Kong and mainland China for many years and our expanded relationship will help the company to further bring digital transformation to our mutual customers across a wide range of industries," said Mr. Graham Jackson, Senior Vice President Asia Pacific, Japan and Greater China, hybris and SAP Customer Engagement and Commerce.

Multiple large and small enterprises in Greater China have chosen or deployed hybris' CEC solutions, delivering an improved customer experience. In particular, CEC deployments have been strong in the pharmaceutical and retail industries, where contextual interactions with customers are helping enterprises to connect with customers in ways that specifically address their needs and drive sales through a better understanding of buyers' needs.

In today's IT era of mobile, social, cloud and big data, customers expect to be able to engage with brands and buy without necessarily interacting with a salesperson. Customers expect to be able to move from an online store to a physical one and for the brand to still remember their preferences, previous searches, pricing parameters and more. hybris delivers a consistent, contextual experience based on implicit and explicit customer data across marketing, customer experience, transactions, and service interactions to help enterprises deliver the buying experience that customers have come to expect.

PCCW Solutions and hybris plan to collaborate further in sales enablement and training, customer events and other joint marketing initiatives. The companies will leverage their respective industry and solutions expertise and develop integrated go-to-market strategies for consumer products, wholesale, logistics, retail and manufacturing industries in Hong Kong and mainland China.

About PCCW Solutions

PCCW Solutions is the IT and business process outsourcing flagship of PCCW Limited, which also holds interests in telecommunications, media, property development and investment, and other businesses.

Responsible for a growing number of large-scale IT projects in the public and private sectors, PCCW Solutions holds a wealth of experience and expertise and is viewed as a major industry player in Greater China. To learn more about PCCW Solutions, please visit

About PCCW Limited

PCCW Limited (SEHK: 0008) is a Hong Kong-based company which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.

The Company holds a majority interest in HKT, Hong Kong's premier telecommunications service provider. HKT meets the needs of the Hong Kong public and local and international businesses with a wide range of services including local telephony, local data and broadband, international telecommunications, mobile, and other telecommunications businesses such as customer premises equipment sale, outsourcing, consulting, and contact centers.

PCCW also owns a fully integrated multimedia and entertainment group in Hong Kong, which includes a highly successful IPTV operation, now TV. As the provider of Hong Kong's first quadruple-play experience, PCCW offers a range of innovative media content and services across four delivery platforms – fixed-line, broadband Internet access, TV and mobile.

Also wholly-owned by the PCCW group, PCCW Solutions is a leading information technology outsourcing and business process outsourcing provider in Hong Kong and mainland China.

In addition, PCCW holds a majority interest in Pacific Century Premium Developments Limited, and overseas investments including the wholly-owned UK Broadband Limited. To learn more about PCCW, please visit

About hybris

hybris software, an SAP company, provides omni-channel customer engagement and commerce solutions that allow organizations to build up a contextual understanding of their customers in real time, deliver a more impactful, relevant customer experience and sell more goods, services and digital content across every touch point, channel and device. Through its state-of-the-art customer data management, context-driven marketing tools and unified commerce processes, hybris has helped some of the world's leading organizations, including 3M, ASICS, Bridgestone, EE, Galeries Lafayette, Johnson & Johnson, Levi Strauss & Co, Nestlé, Nespresso, Nikon, Rexel, Samsung Electronics, Ted Baker, Tommy Bahama and W.W. Grainger, to attract, retain and grow a profitable customer base. SAP hybris Commerce Suite, SAP hybris Marketing and SAP hybris Billing sit right at the heart of SAP solutions for customer engagement and commerce, alongside SAP® Cloud for Sales, SAP Cloud for Service and SAP Customer Relationship Management. These provide organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit

For more information, please contact:

Ivan Ho
Tel: +852 2883 8747

Doris Shum
Tel: +852 2150 2680

Greg Kwan/Charmaine Chan
Tel: +852 2586 7820/+852 2586 7859
Email: /

Issued by PCCW Limited.