Retail, Manufacturing and Property
Nuance-Watson (HK) enhances customers’ shopping experience with mobile discovery RFID display stations
Company profile
Nuance-Watson (HK) Limited is the largest retail operator at Hong Kong International Airport (HKIA). Nuance-Watson (HK)'s stores offer a range of products from fine jewelry, designer sunglasses, watches, clothing and bags to perfumes and cosmetics, premium foods and souvenirs. Its Sound & Vision Enriching Life stores sell high-tech AV and electronics products, mobile phones and accessories.
Challenges
Nuance-Watson (HK) would like to introduce more interactivity into its electronics stores – Sound & Vision Enriching Life stores, which are located in the restricted area of HKIA. The location induced challenges with limited time to convert shoppers into buyers, high level of radio and electrical noises at the airport, as well as the presence of metallic equipments within the electronic shops affecting system performance.
Solutions
PCCW Solutions was appointed to deploy ‘mobile discovery RFID display stations’ at Sound & Vision Enriching Life stores. The station instantly displays complete product details with promotion information and product trailers, enabling staff to make product recommendations and collect data for analysis.
Value created
Sound & Vision Enriching Life stores reported a measurable increase in visitors, who were attracted by the dynamic graphics, found the kiosk easy to use and enjoyed being able to compare mobile phone models with accessories recommendation. The RFID display station increased shop operational efficiency and enhanced customers’ shopping experience, enabling cross-selling to drive sales.
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