RETAIL, MANUFACTURING AND LOGISTICS

The LOHAS Mall Delivers Personalized Experience with Integrated Smart Mall Platform

Company profile

The LOHAS is a 480,000-square-foot mega shopping mall under MTR Corporation, being home to nearly 150 retail tenants including entertainment, leisure and community facilities. The LOHAS features the largest indoor ice-skating rink in Hong Kong, the largest cinema in the whole Tseung Kwan O town, and high-technology entertainment facilities, etc.

Challenges

The LOHAS requires a smart platform fully integrated with the MTR mobile app and various systems. The solution is expected to strengthen the unique positioning of The LOHAS as a smart and stylish shopping destination, which not only attracts local residents but also shoppers from nearby districts, secures customer loyalty and enhances the brand image of the MTR malls. The platform also has to be highly scalable to support more MTR malls in the next few years.

The integrated smart mall platform developed by PCCW Solutions empowers The LOHAS as a comprehensive lifestyle landmark, delivering seamless shopping experience and differentiated services by incorporating smart technology into everyday life.

Solutions

PCCW Solutions is designated to design and build the integrated smart mall platform for The LOHAS, seamlessly integrated with the MTR mobile app, car park management system, on-premises facilities and other third-party online services.

Value created

Customers can easily browse facility information in real-time, increasing customer convenience and mall’s facilities usability. Customers can also enjoy an array of self-services, enhancing customer experience and satisfaction. The management team can also monitor traffic data, analyze customer behavior and trends for better staff deployment and decisions making. The integrated smart mall platform also enhances the brand image of the MTR malls while paving the foundation for future extension to other MTR malls.

Download

Read the full case study to learn more.

* fields are mandatory